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Nigerian Media Urged to Brace up for June 17 Digitization Deadline

By Oby Okeke
Media practitioners especially broadcasters have been called upon to brace up and  ensure that they are fully set for the June 17 2015 deadline to move to digital media.
Making the call recently at a one day seminar of media digitization organized by students of National Open University of Nigeria at Palm groove Lagos state, Eustace Dunn , the online editor of Nigeria’s weekly, TELL magazine, reminded communicators, print and broadcast media houses that they are barely two weeks away from the deadline.
Dunn wondered if media houses are ready for the move. Wanting to know how much efforts have already been put into the move, he asked the question "how many media houses are ready? How many radio stations and how many newspaper houses are really set?" adding that ‘digital media is here, let's go digital.’

The digital media expert clearly differentiated digitalization from digitization explaining that digitalization is the idea and process of gearing towards a world where digital technologies are integrated into everyday life whereas digitization is the actual state of an everyday life where digital technologies are part of every single human activity.
Emphasizing on the need for journalists and media organizations to have been digitized on or before deadline,  Dunn noted that as much as digital media brings with it a truck load of advantages, it also does have its demerits.
The online editor, who is also a graduate of mass communication at Nnamdi Azikiwe University, listed some of the advantages of digital media to include vast simultaneous reach, unlimited audience, flexibility leading to more accuracy, fast speed, currency and timeliness, diversity of exposure, easy access to information, less expensive accessibility amongst others.
Dunn however warned that maintaining a digitized media house could bring with it technical and financial challenges, little or no time to meet deadlines, poor power supply, knowledge gap among users especially between upwardly mobile class and illiterate population, information apathy resulting from excess information, information overload and the social implication of reduction in communal co-existence among others.
The experienced digital media expert, however, said that with a proper knowledge of both sides to the coin on the issue of digitization, practicing and prospective media practitioners can put digitization to proper use whilst putting in efforts at overcoming its challenges.

Oby G. okeke
Social PR/Writer/Blogger
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Nigerian Media Urged to Brace up for June 17 Digitization Deadline Reviewed by Jisieike Samuel on June 05, 2015 Rating: 5

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